Why a game studio still needs a website
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Pros
The site also drives traffic. People search for old games like Triple Town, land on the blog, and discover what Spry Fox is working on now. It’s a quiet but steady acquisition channel, and one that costs almost nothing to maintain.
Cons
It’s also an archive. A record of how the studio thinks, what they’ve built, and why.
Many game studios lean hard on social media and paid advertising. Spry Fox has always done things differently.
Their growth has been almost entirely organic — built through a newsletter, Discord communities, Reddit, and a blog that’s been running since the early days of the company.
We’ve been trying to maintain a relationship with our audience through our newsletter, our Discord servers, and our blog on WordPress. That’s been driving the majority of our growth over the years.
David Edery co-founder Spry Fox
The blog is where Spry Fox puts the thinking that deserves more space than quick Reddit or Discord updates. A deep dive into how they tuned the economy of Spirit Crossing, a post explaining a design decision, or a longer piece on where the studio is headed.
That’s where we put deeper thoughts. If we need a place to say: hey, we thought carefully about this — we always start with the blog.
David Edery co-founder Spry Fox
It’s also an archive. A record of how the studio thinks, what they’ve built, and why.
The site also drives traffic. People search for old games like Triple Town, land on the blog, and discover what Spry Fox is working on now. It’s a quiet but steady acquisition channel, and one that costs almost nothing to maintain.
